Food, ingredientsand brands, fromorigin to shelf.
We distribute food products, functional ingredients and food and beverage brands — tea, coffee, confectionery and more — and negotiate the deals that put them in front of buyers across the United States, the United Kingdom and the European Union.
We sit between the people who make food and the people who buy it — and make the deal work for both.
Union Trade is the US-registered trading and distribution arm of Functional Brands Group. Functional Brands builds strategy and brands. Union Trade does the trading: sourcing food products and functional ingredients, representing brands, negotiating terms and getting products placed with distributors, retailers and manufacturers.
About Union TradeUnion Trade works three ways.
Whether you make it, buy it or are building it, we take on the trading work between the producer and the shelf.
Take your product to new markets.
Export readiness, US import set-up, distributor and broker networks, retail listings. We represent your brand to buyers and negotiate on your side of the table.
Bring your brandSource with confidence.
For importers, distributors, packers, manufacturers and retailers. We find and qualify suppliers against your specification, model the landed cost and negotiate the contract.
Request a quoteBuild the brand buyers ask for.
New product development, private label and co-manufacturing, packaging and label compliance for the US, UK and EU — together with Functional Brands Group.
Develop a brandSix moves between the producer and the shelf.
- 01
Source
We map origins and shortlist producers that can meet your volume, specification and certification needs.
- 02
Qualify
Specifications, certificates, lab results and audits are checked before anything is signed. Labels and claims are reviewed for the destination market.
- 03
Negotiate
Price structure, Incoterms, payment terms, exclusivity and territory — negotiated by people who have sat on both sides of the table.
- 04
Move
Freight, customs entry, FDA prior notice and third-party warehousing, coordinated with logistics partners and priced to a landed cost.
- 05
Place
Distributors, brokers, retail chains, foodservice and online channels. We present, follow up and close listings.
- 06
Grow
Promotions, trade terms and sell-out reviews, so the second order is bigger than the first.
Food products, functional ingredients and brands.
Bulk ingredients for manufacturers and finished, retail-ready brands — tea, coffee, confectionery and more — for distributors and retailers.
Nuts, seeds & dried fruit
Hazelnuts, almonds, walnuts and pistachios; sunflower, pumpkin, chia and flax seeds; dried and freeze-dried fruit and berries.
Honey & natural sweeteners
Bulk and retail-packed honey to buyer specification, and natural sweeteners for manufacturing.
Grains, pulses & seed oils
Oats, buckwheat, lentils and chickpeas; sunflower and other seed oils in bulk and retail formats.
Functional ingredients, superfoods & botanicals
Functional actives, superfoods, herbs and spices for food, beverage and supplement manufacturers.
Tea & coffee
Ceylon tea, specialty and premium instant coffee — branded and private label.
Confectionery & snacks
Chocolate, gummies, functional gum, biscuits and better-for-you snacks.
Functional food & beverage
Gut-health, energy, protein and low-sugar products for modern grocery.
Specialty & world foods
European and international specialty foods for gourmet, natural and ethnic channels.
We represent brands to the buyers who matter.
Tea, coffee and other food and beverage brands presented to grocery, specialty and department-store buyers. Looking for representation? Tell us about your brand →
Basilur Tea
Union Trade is Basilur's agent for UK and European retail, presenting the range to grocery, specialty and department-store buyers.
About our representationWhy producers and buyers work with us.
Both sides of the table.
Our team has sold to retailers and bought for distributors. We know what each side needs before it says yes.
Strategy and execution in one group.
Functional Brands Group shapes the brand and the plan. Union Trade carries it into the market and closes the deals.
Compliance before commitment.
Specifications, labels and import requirements are checked before contracts are signed — not after the container lands.
Everything between the factory gate and the shelf.
Sourcing, distribution, brokerage and market entry for food, functional ingredients and food and beverage brands.
Distribution
National, regional and specialty distributors, brokers and retail listings.
Functional ingredients
Actives, superfoods, botanicals and specialty ingredients to your specification.
Tea, coffee & brands
Finished food and beverage brands represented to retail buyers.
Ingredient sourcing
Supplier search and qualification against your specification.
Brokerage & negotiation
Price structures, trade terms, exclusivity and contracts.
US market entry
Importer of record, FDA and FSVP readiness, US labeling.
Private label
Co-packer search, formulation and packaging compliance.
Buyer outreach & trade shows
Category data, verified buyer lists and pre-booked meetings.
Tell us what you need to move.
A product to place, a specification to source, or a market to enter — we reply within two working days.